A STUDY OF INDIVIDUAL INVESTOR’S PERCEPTION TOWARDS AVAILABLE INVESTMENT AVENUES IN UJJAIN CITY

Neha Verma

Abstract


Investment and saving is important for individual’s investor’s life’s .Investment refer to employment of fund with objective to earn income or capital appreciation. Investors’ perception mainly focuses that how the individual investors think about the different investment option available for investment. The Indian financial system play important role to invest the money in investment avenues available for the individual investors. There are different types of sources available for the individual for investment decision like family, friend and internet media and financial advisor which play important to make right interment decision .There are various factors that affect investment decision. This studies focus on perception of investors and awareness and factor affect investment decision.

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