A STUDY OF GREEN MARKETING: FACTORSCAN LEAD INDIA IN GREEN MARKETING GLOBALLY

Nikita Dwivedi Ankita Bhardwaj Aarti Choudhary

Abstract


This is the age of Green Marketing in global business scenario. Business todays
is not only buying and selling of products which concerns profit in terms of money only. In
today‟s scenario business concerns on environment friendly products that are presumed to
be “green” or environment friendly like low power consuming electrical appliances, organic
foods and products, lead free paints, recyclable paper, and phosphate free detergents, Eco
Friendly Packaging etc. This research paper is identifying major factors that can lead India
in world green market.

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